When Cultures Mix

Spilling the Beans | A Guide for Indians to Understand & Communicate Successfully with US Americans

Spilling the Beans:

A Guide for Indians to Understand and Communicate Successfully with U.S. Americans 

TRUMP OR OBAMA?  To understand why an American would have voted for either man, this book unwraps key U.S. American values primarily for the Indian reader.

Through the author’s sharing of his personal experiences, stories, a bit of U.S. history, and anecdotes, the reader will gain insights into what makes an American tick. Whether you are a student at an American college or would like to be, an outsourced consultant, American company employee or a tour guide, the expression “Do something, don't just sit there” will begin to make sense to you. A willingness to shift your habits and behaviors if necessary to be successful with them is the open invitation.

The author, cross-cultural consultant David C. Sanford, spent his adolescence in Delhi and makes frequent trips from his U.S. home to India. Regardless of what country you may be from, this book provides you with a window into the American psyche, and offers concrete suggestions of how to dance with them either face-to-face or virtually.


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~ David C. Sanford

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About the Author

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David’s love for sharing a homemade cup of masala chai with anyone dates back many years. Upon returning to the USA after spending his adolescence in India proved difficult. He set out on a quest to figure out how to understand his American culture, which seemed quite foreign. The pursuit of this passion not only influenced his educational path, it formed the basis of his career choice and consulting business. 

David holds a Master’s Degree in Intercultural Management from The School for International Training in Brattleboro, Vermont. He obtained his B.A. in Psychology and Sociology from the University of Richmond in Richmond, Virginia. David is also certified as a Professional Co-Active Coach (CPCC) by The Coaches Training Institute in San Rafael, California. 

Whether designing and delivering training programs or conducting coaching sessions, over the past 25 plus years David has assisted hundreds of US Americans, Europeans and Indians to understand how to communicate successfully with each other. He continues to tap into the heartbeat of Indian culture by visiting the country on a regular basis to see friends, travel and consult.