When Cultures Mix


Specialists in Cross-Cultural Business Solutions

Spilling the Beans by David C Sanford

Confused or misunderstood by the Americans you have found yourself interacting with?

Through stories, shared experiences and insights David C Sanford, an American author, identifies the values of both cultures (Indian and American) and explains how to understand and dance with our differences. Offering key tips for how to be successful, this book is a must-read for anyone who interacts with US Americans. If you are a university student, business consultant, H-1B or H-4 Visa holder, employee of an American company stationed in India or the USA, an Indian tour guide, a virtual IT consultant, or in the hospitality business, this book will be of great interest to you.


What We Do

When Cultures Mix assists leaders and their teams who want to take the guess work out of trying to understand how to communicate effectively and conduct business successfully in today’s global economy.

We have helped hundreds of leaders, multicultural teams as well as their relocating families from a variety of business sectors gain the insights, skills and strategies necessary to be confident interfacing across borders and cultures.


When Cultures Mix

Meet the Team

David C Sanford Profile Photo

David C. Sanford, M.A., CPCC

David holds a Master’s Degree in Intercultural Management from The School for International Training in Brattleboro, Vermont. He obtained his B.A. in Psychology and Sociology from the University of Richmond in Richmond, Virginia. He is certified as a Professional Co-Active Coach (CPCC) by The Coaches Training Institute in San Rafael, California.


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What Our Clients Say

David will engage the audience with an extensive knowledge of India, from business to personal relationships (what to and what not to do in your interactions). He brought humor as well as an air of seriousness to his training that kept the audience following his every move. I recommend David’s services to anyone interested in doing business with the Indians.
— Robert, Senior Trial Account Manager, Pharmaceutical Operation Services

On The Blog




Interview with Waylon Lewis, Elephant Journal (Nov. 12, 2018)


Interview with Neil Patel, Indian Startup Show (May. 13, 2019)


We invite you to explore our services and discover the range of solutions that WhenCulturesMix can provide to unlock and facilitate your understanding and communication skills necessary to be successful in today’s diverse environment.